Companies often find that company culture is the biggest obstacle when trying to scale up experimentation. Shared behaviors, beliefs, and values make an experimentation culture difficult or impossible. This is the second of four articles covering prerequisites to get to an experimentation culture. This first article covered the needed mindsets…

When trying to scale up experimentation, companies often find that the company culture is the biggest obstacle. Shared behaviors, beliefs, and values make getting to an experimentation culture difficult or impossible. Common challenges are related to the mindset in the organization, the organization’s structure, the leadership model, how decisions are…

Learning from your experiments is essential for your success. But are you really learning from your experiments? Are you really getting more knowledgeable about your customers? With an easy tweak, we can truly learn much more while also heavily decreasing our biases. The goal is to use meta-analyses to know…

If you have a true optimization mindset, you (can) apply it to all areas in life. One of those areas is within your organization to get to a culture of experimentation. As in your A/B tests, there is no one-size-fits-all. …

If you have a true optimization mindset, you (can) apply it to all areas in life. My interest in optimization started in 2007 in the field of personal growth. With my increased knowledge of experimentation over the last 10+ years, I enjoy combining the two fields today. One of my…

Knowing your stakeholders is an important place to start if you want your organization to adopt experimentation and validation. Who are your stakeholders? Do you have a relationship with them? Are they favorable of your change efforts? What are their interests? What do they expect from you? …

At the Experiment Nation Conference, I covered change management to get to a culture of experimentation (you can find the slides here). One of the most influential persons to facilitate or completely block the change efforts is you! With your behavior and beliefs, you can facilitate or completely block organizational…

Conducting good and thorough research is one of the most critical things within conversion optimization — good and thorough research results in better hypotheses and, therefore, more successful experiments. But how do you conduct good research? And which sources should you consult? That is covered in this article. Hierarchy of evidence Let’s start…

Conversion rate optimization has been around for a while. Over the years, we went in-depth on statistics, psychology, server-side testing, and automation. However, a topic that has not been touched upon a lot is prioritization. Sure, many companies moved from a basic framework like PIE and ICE to a more…